OUR STORY EVERY IDEA STARTS WITH A PROBLEM.
OURS WAS PRETTY SIMPLE.

The modern traveller represents a new generation. They are seeking experiences both professional and personal. They are looking for simplicity, accessibility and social connectivity. They want a style and budget balance with a personal touch. Importantly, they are all connected by a spirit of adventure, a love of design and a new understanding of what a functional, contemporary hotel should be.

So we put our Tribe community front and centre of our narrative — the guest experience and what matters to them most.

Forget the bellboys and out-of-touch concierge. At Tribe we know that the things that are important to modern travellers won’t be placed on your pillow or sitting behind a desk; they’re about efficiency, flexibility and design driven comfort.

So we got rid of the pricey mini bars, stuffy spas and hidden costs to instead focus on creating an edited experience that gives guests everything they need and nothing they don’t.

The result? Contemporary design-driven accommodation (without the clichéd extras) in progressive, central locations that doesn’t leave your wallet bare.