We started Tribe to create an accessible luxury alternative — where the modern traveller’s needs and desires become our central focus.
We aspire to become synonymous with contemporary, intelligent, forward-thinking design and be the affordable hotel benchmark. We call this the democratisation of good design and it’s at the heart of everything we do.
The modern traveller represents a new generation. They are seeking experiences both professional and personal. They are looking for simplicity, accessibility and social connectivity. They want a style and budget balance with a personal touch. Importantly, they are all connected by a spirit of adventure, a love of design and a new understanding of what a functional, contemporary hotel should be.
So we put our Tribe community front and centre of our narrative — the guest experience and what matters to them most.
Forget the bellboys and out-of-touch concierge. At Tribe we know that the things that are important to modern travellers won’t be placed on your pillow or sitting behind a desk; they’re about efficiency, flexibility and design driven comfort.
So we got rid of the pricey mini bars, stuffy spas and hidden costs to instead focus on creating an edited experience that gives guests everything they need and nothing they don’t.
The result? Contemporary design-driven accommodation (without the clichéd extras) in progressive, central locations that doesn’t leave your wallet bare.
We are now taking you to ALL — our lifestyle booking
and loyalty platform, to book your stay…