What we call « LifeStyle » is a new form of art and understanding. It’s all about getting what defines the culture of a place, its rituals, its music, its iconography and souvenirs, the fragrances that feel natural there. The way to dress and to welcome guests, the way of life and stories that go with it and just the way of enjoying life… It’s absolutely the same idea as talking about the lifestyle of a country but translated to places or brands…

I was born in Beyrouth / Lebanon in the 70´s and raised in Paris /France, I lived for a few years in Lancaster/UK and the San-Juan Islands in Washington State.  I road tripped with my family through Europe and the USA for over 70 weeks and I wrote and directed a feature film called WITH that was awarded BEST TRAVEL MOVIE available on AppleTV and Amazon Prime. In a world, I do travel and I do love to melt into different cultures…  Each culture has its own way of welcoming, dressing, partying, eating, celebrating.  Each country has its own type of smell, type of music and type of philosophy. Traveling through the world just made me realize how LifeStyle is essential, rich and real…

Since I was 15 years old I have been a musician and photographer travelling the world with my camera and guitar in hand meeting amazing people through music and sharing their way of life. When I turned 25 years old I met two renowned and generous perfumers, Pierre Bourdon & Benoist Lapouza, that shared with me their world of fragrance art. I began then to realize how every city and every country has its own fragrance lifestyle… In 2000 I began to Art-Direct scents for mythical places like the Hotel Costes, Colette or the Mama Shelter and mythical brands like Chloé, Lacoste or Roger Vivier…  in 2012 I decided to gather all my fields in one project of  parfum, photography and music. I created with my family and friends a LifeStyle brand called Lola James Harper… One of the first LifeStyle brand that is now all around the world sharing its way about slow life, friendship, togetherness, and love…

I met in 2017, through my dear friend Jeremie Trigano founder of hotels MAMA SHELTER, Sébastien Bazin and Cedric Gobillard who was asked to create the Life Style department in AccorHotels group… Needless to say we did get along and had multiple occasions to talk and share our visions of LifeStyle and its future in the Hospitality Business… We created a major happening at the legendary Parisian department store LE BON MARCHE RIVE GAUCHE : a Lola James Harper/ Accorhotels 300m2 LifeStyle Hotel Lobby…

It was a real, first time ever experience for Le Bon Marché, Accorhotels and I… we had a blast and the visitors too…  A coffee shop,  a music Studio, a basketball hoop, a photography gallery, a fragrance bar with concerts every week and Art-Masterclasses every Thursday. Palm trees and Acapulco chairs everywhere, rock and folk vinyls playing super loud and a team geared up with Lola James Harper apparel… imagine all that  in the middle of the chicest department store… A WoW Effect guaranteed… and what a feeling…

Since then we continued our conversation about LifeStyle with more and more passionate team members from all around the world as Gaurav Bhushan, Antoine Dubois, Nicolas Stachowiak…  And last year we began to think about the TRIBE HOTEL way if life… I was asked to gather words and photography that translate the TRIBE way of life and to fill the spaces with my iconography and philosophy… I developed with my perfumer friend Benoist Lapouza  a scent that encapsulates the TRIBE vibe… I designed the team apparel and worked with the TRIBE Brand team on all the rituals and ways to share the TRIBE culture…